Throughout this month, the tech world has been abuzz with contradictory rumors regarding the potential Apple product launch. However, Bloomberg’s reliable source, Mark Gurman, now confirms that the October event is indeed happening and could include a much-anticipated iMac upgrade. In his Power On newsletter, Gurman reveals that insiders with knowledge of Apple’s plans have indicated that a 24-inch iMac is scheduled for release this month. Additionally, given the current state of retail inventory and shipping estimates for specific models, Gurman suggests that we may also witness the introduction of new MacBook Pros.
Gurman notes that Apple retail stores are facing shortages of the iMac, as well as the 13-inch MacBook Pro and the high-end MacBook Pro, all of which are prime candidates for a refresh. Current shipping estimates indicate delays extending into November for these models. Furthermore, the shift in the timing of Apple’s earnings call from October to November this year strongly implies that the company has something significant in store. Gurman speculates that the launch event might occur around October 30th or 31st.
The 24-inch M1 iMac, last updated in April 2021, is overdue for an upgrade, making it a prime contender for a refresh. Similarly, the 13-inch M2 MacBook Pro, released in June 2022, is also ripe for an update. Notably, Mac-related news was conspicuously absent from Apple’s recent iPhone-focused keynote, which also included announcements about new Apple Watch models and final release details for the latest versions of iOS, macOS, and watchOS. Apple tends to segregate its Mac-related announcements and frequently opts for October as the ideal time to make these revelations.