Crunchyroll, a subsidiary of Sony, has inked a deal with Amazon to debut on Prime Video Channels. This partnership provides anime enthusiasts with a fresh avenue to stream their beloved content, according to Deadline’s initial report. Amazon’s Prime Video Channels functions as a central hub that not only grants access to Amazon’s original content but also allows users to subscribe to third-party streaming services like Max, Starz, Paramount+, and more.
This accord introduces two Crunchyroll subscription tiers to Prime Video customers in the United States, Canada, Sweden, and the United Kingdom. The Fan subscription bestows complete access to the extensive anime catalog, comprising over 1,000 titles and 30,000 episodes. Subscribers can also enjoy brand-new series as they air in Japan and access the streaming platform’s complete collection of digital manga. The Mega Fan subscription encompasses all of the Fan tier offerings and adds offline viewing capability along with access to four simultaneous streams, catering to those who share their passwords casually.
Terry Li, Crunchyroll’s EVP of emerging business, believes this move will enable even the “anime-curious” to immerse themselves in their library. Crunchyroll had already amassed a substantial subscriber base, with 11 million subscribers as of earlier this year, and this agreement is expected to further boost those numbers. In 2021, Sony acquired Crunchyroll from AT&T for $1.2 billion, merging it with Funimation to create a formidable force in the world of animated entertainment.
It’s important to note that Prime Video isn’t the sole way to access Crunchyroll; users can still download the app and sign up through the traditional method. Regardless of the choice made for Crunchyroll content consumption, the Fan tier is priced at $8 per month, while the Mega Fan tier costs $10 per month.
Prime Video Channels stands in direct competition with other streaming hubs, such as Apple TV Channels. As these platforms continue to secure partnerships and expand their content offerings, consumers may find themselves with an experience that closely resembles traditional cable TV.