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Apple TV+ Price Increase of 100% in Just Over a Year

Aly Song / reuters

Apple is raising the prices of several of its subscription services in the US and other markets. The price hikes for Apple TV+, Apple Arcade, and Apple News+ will be immediately applicable to new subscribers. Existing subscribers will experience these price adjustments 30 days later, coinciding with their next renewal. In a statement provided to Engadget, Apple emphasized its commitment to enhancing customer experiences through the continual addition of high-quality entertainment, content, and innovative features to its services.

In the US, the cost of an Apple TV+ subscription is increasing by $3 per month, now standing at $10 monthly. The annual TV+ plan has climbed from $69 to $99. Apple Arcade is now priced at $7 per month, up from the previous $5. Apple News+ will now cost $13 per month for a standalone subscription, up from the previous $10. Notably, the pricing for Apple Music and Apple Fitness+ remains unchanged.

These adjustments mark the first price increases for Apple Arcade and Apple News+ since their introduction nearly four years ago. Apple TV+ last saw a pricing change in October 2022 when it increased from $5 per month to $7, effectively doubling its cost in just over 12 months.

In line with these individual service price updates, Apple is also modifying the prices of its Apple One plans. An individual subscription will now cost $19.95 per month, an increase of $3, and it includes access to Apple Arcade, Apple Music, Apple TV+, and 50GB of iCloud storage. The family plan, shareable among up to six individuals and featuring 200GB of total iCloud storage, is now priced at $25.95 per month, also an increase of $3.

The top-tier Apple One plan, known as Premier, includes Apple Fitness+ and Apple News+ access, along with an increase in iCloud storage to 2TB for up to six users. This plan is now priced at $37.95 per month, which is $5 more than the previous rate.

In recent years, services have become an increasingly significant segment of Apple’s business. In the second quarter of 2023, Apple’s Services revenue, which encompasses offerings like AppleCare and the App Store, reached a record high of $21.2 billion. Services are now the second most substantial revenue source for Apple, following the iPhone.

Apple’s announcement of these price adjustments coincided with the impending release of its earnings report for the July-September period, set for November 2. The company has also scheduled a product event for October 30, where new MacBook Pro and iMac models are anticipated to be unveiled.

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