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Apple’s rumored October Mac event is back on track

Zhang Peng via Getty Images

This month has been marked by a flurry of conflicting rumors regarding the possibility of an Apple product launch. It has been a rollercoaster of uncertainty, with speculation swinging between whether it will or won’t happen. However, Mark Gurman of Bloomberg has now come forth with confidence, affirming that the Apple event scheduled for October is indeed a go. Furthermore, this event may finally bring with it a much-anticipated update for the iMac.

In his latest edition of the Power On newsletter, Gurman reveals insights from sources close to Apple, who have indicated that a Mac launch is in the pipeline for this very month. Analyzing the current status of retail supplies and shipping dates for select models, Gurman puts forth the possibility of a new iMac, and the potential introduction of some fresh MacBook Pros.

According to Gurman’s report, Apple’s retail stores are running low on stock for the iMac, as well as the 13-inch MacBook Pro and the high-end MacBook Pro. Interestingly, these are precisely the models that appear to be ripe for an update. Current estimates suggest that customers might have to wait until November to receive these models due to shipping delays. Moreover, the company’s earnings call, which has been pushed to November this year instead of the usual October timeframe, hints at something significant in the works. Gurman speculates that the launch event may occur on either October 30 or 31.

The 24-inch M1 iMac, initially released in April 2021, has remained unchanged since then, making it a prime candidate for a refresh. Additionally, the 13-inch M2 MacBook Pro, which made its debut in June 2022, is also due for an upgrade.

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