Samsung’s Unpacked event is scheduled for an early arrival this year, marking January 17 at 1 PM ET on your calendar. This timing is a departure from the usual first week of February schedule, adding an intriguing twist, especially considering its proximity to CES 2024. The event is set to take place in person at the SAP Center in San Jose, while also being broadcasted live across various Samsung platforms, including YouTube.
As is customary with Samsung, specific details about this year’s Unpacked event are being kept under wraps. However, there is speculation that the company will not only unveil the highly anticipated Galaxy S24 flagship smartphone series but will also kick off pre-orders immediately after the event concludes. To facilitate this, Samsung has already initiated a “pre-reserve” program, allowing interested individuals to submit their name and email address for an early opportunity to pre-order an undisclosed product.
The mystery of your pre-order will be unraveled on January 17. Fortunately, there’s no binding commitment, and as an added perk, you’ll receive a $50 credit applicable towards any upcoming devices from Samsung. This tactic, which the company employed last year, seems to have proven successful.
Reflecting on the previous year, the Galaxy S23 lineup took the spotlight, with the Galaxy S23 and S23+ receiving modest updates. The anticipation for the S24 suggests a potential elevation in features and capabilities. Following the pattern observed in 2022, when Samsung introduced the Galaxy S22 smartphone line, Unpacked events have become synonymous with the unveiling of new Galaxy smartphones, much like Apple’s tradition of announcing new iPhones in September.
However, the presentation is likely to offer more than just a showcase of the Galaxy S24 smartphones. Samsung has a history of introducing new laptop models at the first Unpacked event each year, raising the possibility of the debut of the Galaxy Book4 or a similar iteration.