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Google Expands AI-Powered Search to India and Japan

Koshiro Kiyota via Getty Images

Google has been integrating its advanced generative AI capabilities with its search prowess since mid-May through the Google Search Generative Experience (SGE) project from Search Lab. This Wednesday, Google revealed its plans to introduce the SGE initiative not just within the US but also in the Japanese and Indian digital landscapes.

SGE, Google’s counter to Microsoft’s Bing AI, aims to deliver concise and tailored responses to search queries rather than presenting a mere list of webpages. Unlike Microsoft, Google embeds its AI directly into its conventional search bar, eliminating the need for a separate chatbot assistant. While the SGE feature was first made available to US users at the end of May, Google has now launched Search Labs for audiences in India and Japan.

As per a recent Google Search blog post on Wednesday, the enhanced AI search will cater to Japanese users in their native language and will be available in both English and Hindi for the Indian audience. The blog also mentions, “With the added voice input feature, users can effortlessly voice out their inquiries rather than typing, and audibly receive the answers. Moreover, search ads will consistently be visible in specific ad sections on the page.”

Google has reported that users are responding positively to the SGE, especially when it comes to handling intricate searches and unprecedented query types. Notably, the 18-24 age group reportedly showed the highest levels of satisfaction with SGE, although specific data supporting this claim wasn’t provided.

With the introduction of ChatGPT last November, generative AI systems experienced a swift surge in popularity. However, the initial enthusiasm surrounding the technology is now waning due to concerns about its misuse. The very capabilities that made generative AI stand out are now being exploited for online scams. As a result, federal authorities and even Congress are now focusing on regulating and curbing such misuse.

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